Foundation for the Protection of the Traditional Cheese of Cyprus named Halloumi v EUIPO - M. J. Dairies (BBQLOUMI)

JUDGMENT OF THE GENERAL COURT (Second Chamber) 25 September 2018 (*)(EU trade mark — Opposition proceedings — Application for EU figurative mark BBQLOUMI — Prior EU collective word mark HALLOUMI — Relative ground for refusal — No likelihood of confusion — Rejection of the opposition — Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))In Case T‑328/17,Foundation for the Protection of the Traditional Cheese of Cyprus named Halloumi, established in Nicosia (Cyprus), represented by S. Malynicz QC, V. Marsland, Solicitor, and S. Baran, Barrister,applicant,v European Union Intellectual Property Office (EUIPO), represented by M. Rajh, D. Walicka and D. Gája, acting as Agents,defendant,the other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court, being M. J. Dairies EOOD, established in Sofia (Bulgaria), represented by D. Dimitrova, lawyer,ACTION brought against the decision of the Fourth Board of Appeal of EUIPO of 16 March 2017 (Case R 497/2016-4), concerning opposition proceedings between the Foundation for the Protection of the Traditional Cheese of Cyprus named Halloumi and M. J. Dairies,THE GENERAL COURT (Second Chamber),composed of M. Prek, President, F. Schalin (Rapporteur) and J. Costeira, Judges,Registrar: X. Lopez Bancalari, Administrator,having regard to the application lodged at the Court Registry on 26 May 2017,having regard to the response of EUIPO lodged at the Court...